It Depends: The LEVERS of Visual Design

Featuring Andy Cotgreave, Tableau’s Data Evangelist

What’s the best chart for your data? After years of experience, Andy Cotgreave’s answer is simple—but powerful: It depends. But what exactly does it depend on?

In this engaging and thought-provoking session, Andy will introduce his LEVERS model—a framework for making smarter, more intentional choices in visual design. Whether you're a data analyst building dashboards, a team leader presenting insights to stakeholders, or a CDO working to improve data literacy across your organisation, this talk offers clear, practical guidance on how to craft impactful data stories that truly resonate.

About the speaker:

Andy Cotgreave is Tableau’s Data Evangelist and co-author of The Big Book of Dashboards and Dashboards That Deliver. He writes the How To Speak Data newsletter and co-hosts Chart Chat, a popular video series on data communication. With over two decades of experience, Andy is a leading voice in the data visualisation community and a keen observer of the impact AI will have on the way we communicate with data.

Join us for a unique opportunity to learn from one of the field’s most influential voices—and bring your questions!