Who Baked the Pie? Solving the Attribution Mystery with Tableau

Ever notice how every marketing team claims they made the sale? It is usually a team effort, but figuring out who deserves the credit is tough.

Join the Portland Tableau User Group to see how we track the real, messy path customers take.

What we will cover:
- Sankey & Funnel Charts: Map the "messy middle" and find where customers are dropping off
- Bathtub" Models: Use smart math (LODs) to give credit to the right ads
- The "Aha" Moment: Turn confusing data into clear business value

Whether you are an analyst or a dev, you will walk away with a better way to measure success.