What if data storytelling isn’t just a way to communicate insights, but the way reality itself becomes meaningful? In this Vizit Sydney talk, Dr Marco Motta challenges the myth of objectivity in data and draws from phenomenology and quantum physics to argue that interpretation is not a flaw, but a feature. Tableau dashboards aren’t static truths: they’re conversation starters. Come explore how meaning emerges not from raw data, but from the dialogue between analyst, audience and the questions we dare to ask.