Scott is a Manager in Web Analytics focused on monitoring key metrics that dictate the state of the business. He and his team provide weekly updates primarily around customer interactions on-site that all boil up to revenue. To efficiently communicate out problem areas, Scott’s team builds reports in Tableau to dictate whether changes in metrics are worrisome, or within normal bounds. If a change is significant, his team begins an investigation into why the change occurred, looking at a multitude of factors.
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