Jen Shepherd has been into data viz since 2014, applying visualization best practices as well as creativity in the non-profit, for-profit, and government sectors. She has a PhD in Social Psychology and enjoys helping organizations collect, analyze, understand, and especially use their data. She’s currently a contractor at the Wisconsin Department of Children and Families (DCF) as a Tableau Specialist - building data visualizations and interactive data dashboards for internal and external audiences. DCF uses the dashboards to regularly monitor key performance indicators across all of its divisions, including metrics related to: human resources, business intelligence, finance, child welfare, child care, child support, and early childhood education, among others. Jen is on the leadership team for the Madison TUG where she motivates others to volunteer and #dogoodwithdata.