Data-Driven Fundraising, A Birthday Wish Come True

Advancement Tableau User Group

Aug 22, 2022, 6:00 – 7:00 PM


About this event

Come celebrate our TUG's 1st birthday with us! This special event will feature advancement thought leaders, Sterrin Bird (Tableau/SF) and Brent Grinna (EverTrue). They'll share the latest industry trends, insights, and approaches for raising more money at your organization. Thriving fundraising shops require modern business practices that effectively combine data with technology. See how Tableau serves as the hub for all of these efforts.

Maximizing Fundraising Results Regardless of the 'Weather' with Tableau

Sterrin Bird and Matthew Platt

In the wake of the pandemic and with a keen watch on the current economic climate, fundraising leaders and their teams must be attuned to changing trends while they ensure that they are achieving their goals. At the same time, they are working tirelessly to retain and motivate their teams and often without the benefit of systems and processes that remove friction from the work at hand and dynamic data analytics that allow for informed decision-making about resources and fundraising potential. This session is for fundraising leaders, their teams and anyone who wants to leverage data insights to raise money - no matter the weather!

Join Matthew and Sterrin for a discussion about how to leverage Tableau to keep your teams motivated by leveraging the right tools to discover potential on your file using prospect prioritization and predictive modeling.

Data that Drives

Brent Grinna

Creating a better experience for every donor by putting data into meaningful actions.


  • Ron Eisenstein


    User Group Ambassador

  • Mohammed Dasser


    User Group Leader

  • Jessie Rader

    University of Nebraska Foundation

    User Group Leader

  • Tam Vuong

    UC Berkeley

    Senior Director, Information Strategy & Analytics

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