Marketing + Market Research Tableau User Group February 2024

Marketing and Market Research Tableau User Group

Feb 27, 5:00 – 6:30 PM

New year new TUG! For our February meeting, we'll get an update on the TUG, meet a community member, hear from Sharon Resheff and Alexander Mou on generating actionable insights via trellis charts, and connect with other attendees.

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About this event

Welcome

Come on in and make yourself comfortable!


TUG Update

We're growing! We've added Marketing as a focus of our group alongside Market Research. We'll meet our newly added co-leads and talk about the future of the group.


Meet a Community Member

We'll showcase a community member and learn about their journey with Tableau and Marketing/Market Research.


Wowing Stakeholders with Data: Using Trellis Charts to Generate Marketing ROI Insights

Alexander Mou & Sharon Resheff

Join Sharon Resheff and Alexander Mou as they showcase the power of Trellis Charts in unveiling deep marketing insights. This presentation will guide you through a journey from data obscurity to becoming a data rockstar, showcasing how Trellis Charts not only enhance the presentation of data but also facilitate strategic decision-making by revealing patterns and trends not visible through traditional methods. Learn how these visual tools can help you deliver compelling stories that resonate with stakeholders, drive discussions, and lead to actionable insights. Whether you're a marketing professional, data analyst, or business leader, this session will equip you with the knowledge to leverage Trellis Charts for impactful data storytelling.


Networking

Small breakout groups to make new connections and learn from each other!


Wrap up

What's next for the TUG?


Want more Market Research TUG?

Join the conversation on Slack!

Have questions? Want to chat with other TUG members? We want to hear from you!

Join the Slack workspace!

Speakers

  • Sharon Resheff

    Sharon Resheff Consulting

    CEO & Founder

  • Alexander Mou

    Action Analytics

    Sr Data Analyst and Visualization Consultant

Hosts

  • Josh Wilson

    Josh Wilson Consulting, LLC

    Chief Data Sense-Maker

  • Sharon Resheff

    Sharon Resheff Consulting

    CEO & Founder

  • Luigi Cicciari

    DirectAvenue

    Vice President Operations

  • Sarah Pallett

    Argano

    Technical Consultant

Organizers

  • Josh Wilson

    Josh Wilson Consulting LLC

    User Group Leader

  • Vinodh Kumar V R

    Citigroup

    User Group Leader

  • Sharon Resheff

    Sharon Resheff Consulting

    Tableau User Group Leader

  • Sarah Pallett

    Argano

    Analytics Consultant

  • Luigi Cicciari

    DirectAvenue

    Vice President Operations

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